FOR IMMEDIATE RELEASE
American Sailing Association Reaches 100,000 Facebook Followers over Thanksgiving Weekend – Number of Followers Doubles in Less Than One Year
LOS ANGELES – November 29, 2016 – The American Sailing Association (ASA), America’s sail education authority, is proud to announce that it attained a significant digital milestone over Thanksgiving weekend: 100,000 “Facebook followers”. Since the end of 2015, ASA has doubled its Facebook fan base by posting subject material that makes a direct connection with its followers’ interests. With 100,000 “page likes”, ASA is now one of the top five sailing-related pages on all of Facebook in terms of followers.
“Although we are of the opinion that nothing beats being on the water, the American Sailing Association Facebook page allows people to stay connected to the sailing lifestyle between their sailing adventures,” said Cindy Shabes, ASA’s president. “We attribute our huge Facebook success over the last year to a steady stream of engaging content that allows our core demographic to engage emotionally with our brand and helps them learn more about sailing.”
A leader in sailing instruction, much of ASA’s content is educational. Besides publishing its highly praised series of sailing textbooks, it produces both in-depth and short videos on a range of sailing topics. It also creates quizzes that challenge its audience to increase their sailing knowledge. Although all of this content is published on www.asa.com, promoting it on Facebook gives people an opportunity to share and engage with the ASA and its message. This, in turn, enables the ASA to attract new sailing enthusiasts and grow its audience.
“In addition to sailing education, our Facebook page promotes the sailing lifestyle,” explained Nik Vale, ASA’s webmaster. “By regularly posting the best of sailing related-content, people have been inspired to join a sailing club, take sailing lessons or charter a boat in exotic locations. It also continues to encourage people to follow their dreams.”
The ASA also curates third-party content and promotes it on its Facebook page. In addition to streamlining the vast amount of sailing information available on the Internet, doing so gives ASA’s audience additional sailing resources that are both reliable and helpful.
Said one ASA Facebook page fan, “So glad you got 100,000 followers. I love sailing and the info you guys give out. You do a lot for the sailing community.”
The ASA’s social media marketing feat comes at the end of a year of several other content-related achievements, including:
- The publication of Cruising Catamarans Made Easy, the official manual for the ASA’s catamaran cruising course;
- The release of a new version of Go Sailing, an iOS mobile app that connects people interested in sharing the experience of sailing; and,
- The launch of Sailing Challenge, the ASA’s cutting-edge mobile gaming app which features 3-D sailing simulation developed by Atari founder, Nolan Bushnell.
To celebrate reaching 100,000 fans on Facebook, ASA is giving away some sailing swag. Details can be found at asa.com/facebook-giveaway/.
Driven by a clear need for uniform teaching standards and increased access to sailing activities, the American Sailing Association (ASA) has been the leader in U.S. sail education for more than three decades. The association has grown to include an international network of approximately 300 professionally accredited sailing schools. Nearly one million certifications have been awarded to almost half a million people who have been introduced to sailing through ASA schools and clubs since 1983. The ASA has strategic partnerships with the U.S. Coast Guard Auxiliary and was instrumental in establishing national education standards through its work on the National Association of State Boating Law Administrators’ Education Committee. The ASA has also consulted with the Department of Transportation and the National Parks Service. For more information, visit www.asa.com.
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Media Contact:
Jill Hoffman
323.719.7111
jillh@clivehoffmanassociates.com
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